In
a scene from the hit film, You've Got Mail, the character played by Tom
Hanks attempts to justify his corporate bookstore chain's expansion
which resulted in the closing of a smaller neighborhood shop. According
to Tom: "It's not personal, it's just business..."
Meg Ryan's comeback is classic:
"It's personal to me.
It's personal to a lot of people. And what's so wrong with being
personal anyway? Whatever else anything is, it ought to begin by being
personal..."
Locally-owned businesses start with being personal.
The shop owners and employees are your friends and neighbors. They know
your name. They know your dog's name. They know the names of your
children AND their birthdays.
They
know the products you like, in the colors and sizes you want, and they
stock them just for you. If they don't have it, they special order it.
If they do have it but you can't get it just yet, they hold it for you.
Not
only do locally-owned businesses give a community its unique
personality but research shows that the presence of mom-and-pop shops
helps to raise property values. And they support the community in a
myriad of other ways. Did you know:
- A locally-owned shop returns 68% of its revenues to the local economy, whereas a national chain returns only 43%?
-
Locally-owned shops employ more local residents and pay them
substantially higher wages, in addition to having a broader range of
jobs available?
-
Local businesses buy more than twice as much from other local
businesses, and also are more likely to use local banks and other
service providers?
-
Local businesses contribute more to the community through charitable
giving, school funding, and other non-profit organizations?
Support locally owned businesses by shopping on Small Business Saturday -
the Saturday after Thanksgiving. This year, Small Business Saturday
falls on November 30. To learn more about the "Shop SMALL" movement,
follow these links:
Small Business Saturday
The 3/50 Project
Independent We Stand
Not
only are you much more likely to discover some unexpected wonder or
unique handmade treasure at an independent small business, but every
dollar spent in a locally-owned shop is a vote for the health and
welfare of your community.
Everyone wins when you "Shop SMALL" on Small Business Saturday!